Social+Media+for+School+Leaders,+Ch.1,+eNewsletters

== =What's All the Hype About eNewsletters?= =Everything You Wanted To Know About How eNewsletters Work and More!= =Everything Your Mother Didn't Tell You About Paper Vs. Digital Newsletters= =Social Engagement Taken To a New Level!= =Avoiding SPAM (Both Kinds) and Other Best Practices For eNewsletters= =So You Always Wanted To Start an eNewsletter. What are You Waiting For?=

 = What's All the Hype About eNewsletters? =

Please add your ideas to our Answer Garden below.
media type="custom" key="26481054"

 = Everything You Wanted To Know About How eNewsletters Work and More! =

Feel free to add any thoughts you have about it.

 * [[image:footsteps.png width="100" height="41" align="center"]]

Step 1: Collecting Your Contact List

Patrick ||

Step 2: Writing the eNewsletter

Cherie ||

Step 3: Sending the eNewsletter

Nikki ||

Step 4: Tracking Interactions

Heidi ||

Step 5: Resending the eNewsletter

Josh ||

Step 6: Archiving Content

Kristen ||

 = Everything Your Mother Didn't Tell You About Paper Vs. Digital Newsletters =

media type="custom" key="26481092"

 = Social Engagement Taken To a New Level! =

Advocacy: Cherie and Nikki
WARNING: This is the first time I've tried this with a group.

 = Avoiding SPAM (Both Kinds) and Other Best Practices For eNewsletters =


 * [[image:check_mark_green.png width="67" height="60" align="center"]] || [[image:No_check.png width="70" height="70" align="center"]] ||
 * [[image:zimages.jpg width="207" height="147" align="center"]]

Relevant, fun and lively
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Not stodgy and too formal
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 * [[image:Screen Shot 2014-08-27 at 8.55.21 PM.png width="128" height="137" align="center"]]

Get to the point quickly
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Not too long and drawn out
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 * [[image:rich.jpg width="177" height="238" align="center"]]

Have compelling subject lines
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...Subject lines they'll want to click on
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 * [[image:Primal-Pictures-3D-Anatomy-Software.jpg width="344" height="79" align="center"]]

Use Pictures!
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seen it before...literally
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 * [[image:493601821.jpg width="177" height="216" align="center"]]

Share the most important information first
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Don't bury the headline
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 * [[image:23_true-value.jpg width="235" height="135" align="center"]]

Offer Value
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Not something irrelevant
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 * [[image:istock_000019567533small1.jpg width="234" height="158" align="center"]]

Call Readers to Action
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...or not, if you don't care about feedback and engagement
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 * [[image:permission.gif width="165" height="155" align="center"]]

to their email
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Avoid SPAM by not sending unsolicited and excessive emails
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 * [[image:images.jpg width="170" height="171" align="center"]]


 * ===Contests===
 * ===Phone Calls===
 * ===eMail Signatures===
 * ===Registration Forms=== || [[image:cows_1385931c.jpg width="280" height="177" align="center"]]

How can you effectively capture email addresses?
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 = So You Always Wanted To Start an eNewsletter. What are You Waiting For? =